Search Engine Optimisation
Year on year the Internet receives a vast increase in user figures, which is leading to a continual improvement in the number of online sales. If you have a company website then this may seem like a huge advantage, however, if you fail to undertake effective website optimisation then you will never actually capitalise on this potential sales improvement.
Search Engine Optimisation is the process of using techniques to push your website to the top of search engines like Google or Bing. Coming up on page one of Google for the right keywords brings you new traffic and increased sales, as well as improvement to your brand exposure.